Picture of the Brothers Alvarez

The Refreshing Qualities of the Brothers Alvarez

City Alive Business, Entrepreneurship

Pop Fizz is one of the most colorful paleterías to ever grace Albuquerque’s scene. Lorenzo and Carlos Alvarez started the business in 2013, opening up shop on the threshold of the South Valley. Carlos always wanted to own a business. He’d gone to school for it, but prior to Pop Fizz, he found himself working for a technologies company. Similarly, …

Picture of Arellana Cordero of Cocina Azul

Behind the Scenes, Ahead of the Times: Arellana Cordero of Cocina Azul

City Alive Business, Entrepreneurship

She’s camera shy. That’s about as shy as Arellana Cordero gets. Though her father, Frank Barela, started Cocina Azul in 2009, Arellana has boldly made it what it is today. Her strengths? Day- to-day operations, marketing, organizing, policies and procedures. She emits audacity and cool composure. Arellana and her family have been called ‘serial entrepreneurs’; they’ve had insurance agencies, moving …