Two men picking lettuce in a greenhouse

Apps and Oranges: Parallels in the Seemingly Unalike

City Alive Entrepreneurship, Technology Commercialization

Upon first glance, Joseph Alfaro and Lisa Abeyta wouldn’t appear to have a whole lot in common. Joseph is from the South Valley of Albuquerque. He’s often a little dusty, with a healthy tan and work-worn hands from the early morning maintenance of his farm. Lisa, on the other hand, wears a business suit and when not out building bridges …

Picture of Arellana Cordero of Cocina Azul

Behind the Scenes, Ahead of the Times: Arellana Cordero of Cocina Azul

City Alive Business, Entrepreneurship

She’s camera shy. That’s about as shy as Arellana Cordero gets. Though her father, Frank Barela, started Cocina Azul in 2009, Arellana has boldly made it what it is today. Her strengths? Day- to-day operations, marketing, organizing, policies and procedures. She emits audacity and cool composure. Arellana and her family have been called ‘serial entrepreneurs’; they’ve had insurance agencies, moving …